Five Ways Good Design Can Help Your Business
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Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it.
Still design remains an elusive concept. Many equate it with aesthetics, but good design is much more. Steve Jobs described design as “the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” In other words, design is the character of the thing you make or do. And it’s that character that can attract and retain customers.
The power of design lies in its ability to express the intention of a product in a way that elicits a positive emotional response. It is not enough for your product or service to do what it promises; it must do so while winning consumers’ hearts and minds. But harnessing that power requires more than hiring an agency or a team of designers. It means building a design-focused business.
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