Hasta La Creative!

ConAgra named Darren Serrao to the new post of chief growth officer on Aug. 17. Mr. Serrao previously spent years at Campbell Soup, most recently as senior VP-chief marketing and commercial officer for Campbell’s Americas Simple Meals and Beverages division, that company’s largest unit, encompassing everything from Campbell Soup to V8. Before Campbell, Mr. Serrao was with PepsiCo and Unilever.

Here are a few things you might not know about Mr. Serrao:

1. He has worked on some America’s most iconic brands, but grew up outside of the U.S. Mr. Serrao is from Trinidad and Tobago, the islands off the coast of South America. (His parents and grandparents were also native to Trinidad, with family ties to Portugal and Spain.) He graduated from Carleton University in Ottawa, Ontario.

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