Five Things to Expect at Cannes (Not Counting Ros)
Posted in: Uncategorized
The 2017 Cannes Lions International Festival of Creativity approacheth. With the boondoggle looming in just a few weeks, it’s not too soon to start planning your attack.
Ad Age sat down with Philip Thomas, CEO of Cannes Lions parent Ascential Events since last August and chief executive of Lions Festivals for 10 years before that, to find out what to look for this June.
1. Chinese invasion: Thomas said Chinese tech titans Tencent, which developed the WeChat social media platform (850 million users), and Alibaba, the e-commerce group, are putting on “big activations” and sponsorships this year. Tencent, he said, also built a platform that allows people to buy their festival passes in China through WeChat. “The Chinese have always entered and sent people, but they’ve been under the radar and this is the first time they’re really interested in taking a bigger position,” he said.
Post a Comment