Jul
01
Five Things Marketers Can Learn from Brexit
Posted in: Uncategorized
On June 24, the UK voted to leave the EU and for many, the unthinkable happened.
As a Londoner living in the U.S., I think it is fair to say that amid our concerns for our children, our foreign friends and freedoms, and our supremely divided nation, the most worrisome revelation is that facts, logic, and generally sound economic argument have lost in favor of fear and unregulated fantasy.
As the world now looks to the next big vote of 2016 — a race as divided and contested as any in recent history — the question of marketing lessons presents itself: What can we learn from events in the UK? Here are five things brands, and Hillary Clinton, can learn from Brexit.
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