Five Themes for Marketers From Davos 2017
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You might have expected this year’s Davos, the annual convening of the World Economic Forum, to have been an anxiety-ridden gathering of handwringing politicians, academics and corporate leaders. After all, 2016 hadn’t gone as planned — its political predictions were upended, new technologies threatened further disruptions and global economies continued to vacillate.
Yet the conference seemed infused with a sense of energy. This year’s uber theme, Responsive and Responsible Leadership, echoed throughout each discussion. A hyperpolarized world can’t become an excuse for inaction, which is why it is imperative that leaders respond collectively with credible actions to improve the state of the world.
And the time to do so is now. Our industry is perfectly poised to reinvent itself and face each challenge of 2017. So what can marketers learn from this year’s Davos?
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