Five Takeaways for Marketers From Mobile World Congress
Posted in: Uncategorized
Mobile telecommunications companies worry that their business model of moving everyone onto data-connected smartphones will erode their traditional revenues. We saw at the Mobile World Congress in Barcelona this week that some of these companies are not just lying awake at night, but actually creating new ways of generating revenue.
For example, AT&T was talking about their home management service which facilitates control of all the connected appliances in your home to manage energy usage and security. To take advantage of the service, you don’t even need to be an AT&T subscriber, and they are selling the service to other telecommunications companies globally.
In 2013, there will be more mobile phone subscriptions than people on earth and the industry is already showing signs of changing its focus from connecting people to connecting objects.
Post a Comment