Five Rules for Creating Tech-Savvy Work
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A Birds Eye pop-up restaurant where you pay for your meal by taking a photo of the food with Instagram. Vibrating underwear from Durex that’s triggered by an iPhone. Uniqlo’s Magic Mirror, which allows customers to change the color of the garment they’re trying on without actually changing clothes. An app that lets users find a Sherwin-Williams color they like based on a photo they snap in the real world by combining Google Glass’ camera with Sherwin-Williams color-recognition technology. These are all ideas that just a few years ago would not have become reality. But advertising strategies are quickly being reshaped by technology, and marketers and their agencies are constantly rolling out new ideascreating everything from the low-tech Vine videos or Snapchat interactive billboards to complicated wearable technology. Now with every marketer and agency experimenting with new media and means to bring their produce experience alive in the real world, there will be lot of hits like the ones aboveand plenty of misses. Here are some simple guidelines to help create relevant, creative and fresh marketing ideas using technology.
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