Five Rings, Five Questions


If you watch CNN, you probably think that the most important issue hovering over the Beijing Olympics as we count down to the opening ceremonies has to do with air quality, or potential protests, or internet censorship. All of those things make great copy, to be sure. But if you look carefully through the haze, you begin to discern the looming outlines of problems that, while perhaps less newsworthy, are more fundamental to the Olympic movement and the companies that spend tens of millions to support it.

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