Five Legal Trends You Need to Watch in 2015
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What’s hot for advertising law in 2015? From privacy concerns to social-media complications to the aftermath of multiple U.S. Supreme Court decisions, 2015 looks to be a busy year. Taking the temperature of the advertising world, our firm found five areas that warrant a closer look.
Privacy of consumer data
Amid high-profile data breaches and rising concern over consumer privacy rights, the collection and use of consumer data for marketing purposes is on the radar of government regulators. From the Federal Trade Commission to state attorneys general, privacy and data security are at the top of enforcement lists across the country. In addition to taking action against big and small companies alike for failing to follow through on privacy promises, the FTC is currently fighting to keep its data-security powers alive in a battle with Wyndham Hotels that could yield a potentially game-changing decision in 2015. (After the FTC filed a complaint against the hotel chain, Wyndham challenged the scope of the FTC’s authority to regulate data security. The case is currently before the Third U.S. Circuit Court of Appeals.)
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