Jun
18
Firstborn Adds L’Oreal Luxury Brands to Client Roster
Posted in: Uncategorized
L’Oreal has named Firstborn its digital agency of record for its luxury portfolio of brands in the U.S., including Lancôme, Kiehl’s, Yves Saint Laurent Beauté, Clarisonic, Giorgio Armani and Urban Decay.
The selection followed a competitive review during which more than 15 agencies responded to its request for information, the company said.
Interpublic Group’s R/GAis the incumbent on the account, which it won in May 2011. The shop did not participate in the recent review but will continue to work with its L’Oreal Paris client.
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