First Week of the Year Is All About Football


MINNEAPOLIS (AdAge.com) — It's 2009! Out with the old and in with the new, right? Well, not quite yet — at least not when it comes to the week's top 10 programs in the ad-centric 18-to-49 demographic. The list is a throwback to last year — and in some cases, last decade. Familiar football games and a network drama dominated, highlighting how 2008 was mostly a lost year for the networks.

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