Hasta La Creative!

The U.K.’s first three e-cigarette commercials have been banned from U.K. television following viewer complaints to the Advertising Standards Authority.

The spots for E-Lites, SKYCIG and Ten Motives the only commercials for e-cigarettes to have aired on U.K. television were banned for failing to clearly identify the product being advertised. The E-Lites ad was also banned for being appealing to children.

A spokesman for the ASA, the U.K.’s independent industry regulatory body, said, “These rulings set an important precedent. It’s a useful benchmark for the sector: useful for consumers to know that we are responding to their concerns, and useful for practitioners in the sector to see how the rules are applied.”

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