Hasta La Creative!

When Matthew Anderson changed his LinkedIn profile last week to read “Chief Marketing Officer-Roku,” his inbox was immediately flooded with pitches from ad agencies eager for the consumer electronics company’s business.

“It’s amazing, within 24 hours of changing your title, the number of agencies that can talk to you,” Mr. Anderson said with a laugh.

It’s also odd so many agencies would so aggressive pitch a company that spent just $10 million on marketing in 2012. But as Mr. Anderson’s hire as Roku’s first CMO illustrates, the company and its marketing are poised to grow significantly over the next several years.

Continue reading at AdAge.com