Nov
25
Firm That Measures Facebook ROI Hires MediaVest Exec As CMO
Posted in: Uncategorized
Marketing-analytics firm Datalogix, which whose research links offline sales to advertising on social-media sites Facebook and Twitter, has named Starcom MediaVest Group executive Steven Wolfe Pereira as its new chief marketing officer.
Mr. Wolfe Pereira was exec VP of MediaVest and managing director of its multicultural agency MediaVest Multicultural (MV42), a post he attained in 2010 after leading MediaVest efforts for Walmart and helping spearhead the giant retailer’s focus on the Hispanic market.
As CMO of Datalogix, he’ll be responsible for brand advertising, corporate communications and other marketing initiatives as well as leading its global agency partnerships. He’ll join the company early next month and be based in San Francisco.
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