May
01
Fire up the Google, because Viacom's NewFront pitch was a literal Who's Who of influencers
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JoJo Siwa. Illustration by Ad Age
Viacom’s first foray into the annual NewFronts shuffle was a veritable Who’s Who of young influencers and creators, as the programming colossus on Monday afternoon trotted out the likes of, uh, Arturo Castro and (checks notes) JoJo Siwa and, erm, De’arra and Ken during a one-hour event that functioned as the official coming-out party for Viacom Digital Studios.
Now, if you’re like us, the last time you were still in MTV’s target demo Dick Cheney was vice president. As such, the introduction of each of the aforementioned Viacom personalities during this afternoon’s event likely triggered some furtive Googling and more than a few drawn-out sighs.
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