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Direct Marketing
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Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Su?la, Ilg?n, Karata? and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water.
 
The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uluda? Economical Forum.

Advertising Agency:Havas, Istanbul, Turkey
Chief Creative Officer:Ergin Binyildiz
Creative Director:Yavuzhan Gel
Art Directors:Serhan Kocak, Sezgin Bulut
Copywriter:An?l Süleyman Ç?nar
Client Services Director:Berk Y?lmaz
Client Services Team:Hare Lilya Ganiç, ?rem Pusal
Photography & Retouch:P Blok
Photographer:Baris Onder Guler
Product Producer:U?ur Vanl?, Medyabank
Glassmaker:Musa Teke, Safir Cam
Glass Mold:Mehmet Öztürk, Özay Cam
Glass Print:Halit Samsa,  Nurcan Bask?
Marketing Director:Tar?k Bayar
Senior Brand Managers:Cem O?uzcan, Harun Çeliksoy