Sep
29
Finding There Were Too Many Apps for That, Second-Screen Startups Try Plan B
Posted in: Uncategorized
Philo, Miso, GetGlue, IntoNow and Umani. Do these names sound familiar? They are relics of the dozens of so-called second-screen startups that hit the market between 2007 and 2013, promising to revolutionize TV.
It was a very sexy proposition to both TV networks and advertisers: a way to engage (and monetize) viewers who were using other devices while watching TV.
There was an app for seemingly everything. Users could check in to TV shows and receive points, play games, discover content and interact with other TV fans. Most major marketers were eager to test companion apps by sponsoring show experiences with these features and syncing ads that ran on TV to these platforms.
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