Hasta La Creative!

Here’s an interesting example of the cinematic aspirations of car promos via Bullitt, a “branded entertainment studio” founded earlier this year by the directors who brought you Captain America 2 and the Fast and Furious franchise.

For what is legitimately a “short film” promoting Lincoln, the studio tapped Diego Contreras, a freelancer and former art director who spent several years at CP+B Boulder and Anomaly before a stint at BBDO New York.

Here’s the spot, which is far more atmospheric than your average car ad:

The plot summary fills in a few of those empty spaces after the jump.

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