May
28
FIFA Woes Not Scaring Sponsors Off Fox's Women's World Cup Package
Posted in: Uncategorized
A powerhouse U.S. squad, a surge of interest in soccer and a viewer-friendly time-zone arrangement have conspired to help Fox get off to a fast start on sales of its ad inventory in and around the 2015 FIFA Women’s World Cup.
According to Neil Mulcahy, exec VP-sales at Fox Sports Media Group, enthusiasm for this summer’s soccer tournament is unprecedented, as inventory is being gobbled up by automotive, QSR, movies and insurance brands.
“Not since we had the Bowl Championship Series have we had such a fun time selling something,” Mr. Mulcahy said. “The Women’s World Cup has all the attributes everyone’s looking for: live viewing, the engagement that comes with big-time sports and time zones that match up with our own.”
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