May
30
FIFA Sponsors Tackle a Scandal, Gingerly
Posted in: Uncategorized
Soon after sweeping corruption charges were levied against FIFA officials, a top marketing executive for a World Cup sponsor was scolded on Twitter. “You should be doing more than ‘repeating concern,'” one person tweeted at Coca-Cola CMO Marcos de Quinto, referring to a statement Coke had issued. “You really have the true power as you are the sponsors!”
Mr. de Quinto pushed back. “Of course,” he tweeted. “And we are doing …”
But doing what? As of Friday, Coke and other sponsors including Visa, Adidas, Budweiser, McDonald’s and Hyundai had not publicly divulged specific steps, if any, they were taking against FIFA, whose budget is fueled by sponsorship and TV rights revenue.
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