Jan
07
Fiesta Bowl Outscores ABC’s ‘The Bachelor’
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — It was brawn over beauty in Monday's Nielsen ratings race, as Fox's Fiesta Bowl scored a first place 5.5/13 rating and share in the ad-centric adult 18-49 demographic, well above the 3.1/8 average for ABC's season premiere of "The Bachelor" (3.1/7) and program premiere of "True Beauty" (3.1/8). (All data based on Nielsen fast affiliate ratings.)
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