Aug
28
Fiat's Spokescritters Make You an Offer You Can't Refuse
Posted in: Uncategorized
Since Fiat was reintroduced to the United States in 2011, the Italian brand has stretched the advertising envelope.
But a new animated spot set to debut on screens mounted to gasoline pumps this month touting the fuel and ecological advantages of a Fiat 500 minicar may be the brand’s most wry offering yet.
The one-minute commercial features animated woodland creatures — a rabbit, a badger, a squirrel — talking sweetly about how smart it would be for consumers to stop spending so much money on gasoline and buy a Fiat 500.
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