Fiat Chrysler launches U.S. media agency review
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Another big auto account is up for grabs: Fiat Chrysler Automobiles is beginning a media agency review in the U.S. The incumbent is Interpublic’s UM.
“FCA confirms it is requesting quotes for its media agency services as part of a bid process in the ordinary course of business,” a spokeswoman told Ad Age. “We value our partnership with UM and we hold its team in high regard. They will be included as a candidate in the bid process.”
FCA ranks as the nation’s 12th-largest ad spender, shoveling $2.2 billion into its brands, which include Jeep, Ram, Chrysler and Fiat. UM has worked on the business since late 2009, when it picked up Chrysler as the automaker was emerging from bankruptcy. Fiat Chrysler Automobiles was formed in 2014 after Italy-based Fiat acquired 100% ownership of Michigan-based Chrysler Group.
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