Hasta La Creative!

Media, Promo, Direct Marketing, Design
Fenix Flashlights

THE FLASHLIGHT AD HOW WE TURN THE MEDIA INTO OUR PRODUCT: We had to communicate the new line of fenix flashlights. The order was a print ad, but we took over the entire magazine, transforming it into a personal flashlight. Made by one led and two batteries that make contact when the magazine is rolled.

Results: We took over the entire magazine, but only paid for a double page ad.

We put our personal flashlight in the hands of every reader. In an era were a flashlight is accesible in a smartphone, we managed to sell some.

Advertising Agency:Quorum/Nazca Saatchi & Saatchi, Lima, Peru
Executive Creative Director:Oscar Tamayo H
Creative Director:Rodrigo Melgar, Juan Durrieu
Art Director:Andrés Villalobos “Barraza”
Copywriter:Xavier Lagos “Tombo”
Photographer:Alex Freundt
Producer Company:Maman Briggitte.