Hasta La Creative!

Fifty years later, the ad messages remain the same.

When Ad Age asked me for my take on how much advertising to women has changed since “The Sexual Sell” chapter in Betty Friedan’s “The Feminine Mystique,” I had to go and buy a copy to reread it.

I asked the information desk at my local Barnes & Noble where I could find the book — which turns 50 this year — and was directed to Women’s Studies. I located it quickly, but then found myself browsing through the many brilliant and compelling books alongside it, thinking what a pity they were all categorized in a section that was guaranteed not to attract male browsers and buyers.

Continue reading at AdAge.com