Hasta La Creative!

As we approach Earth Day in April, FedEx and BBDO New York are launching a new film in the Where Now Meets Next campaign called ‘Camper Scouts’, focused on sustainability.

This charming new spot features a camper scout troop who spread the word about a sustainable camping supply store to their entire global network after seeing a new FedEx EV parked out front. Such a dramatic increase in reach can be problematic for small businesses who are not prepared. Good thing FedEx has the network to help them deliver worldwide, while also making sustainability a priority with more electric vehicles and new reusable packaging. These sustainability efforts are part of the brand’s larger 2040 goal for carbon neutral operations.