Hasta La Creative!

A federal grand jury has subpoenaed records from a large marketer as part of an investigation into U.S. media buying practices, according to people familiar with the matter, a sign that the probe is advancing even if clients aren’t volunteering evidence.

One person familiar with the probe says the subpoena shows several key developments in the investigation, including that a grand jury has been impaneled and that the U.S. attorney has accumulated enough evidence to convince the jury of probable cause to subpoena a client’s records.

The subpoena comes after the Association of National Advertisers last fall announced that the Federal Bureau of Investigation had approached the group seeking cooperation. The ANA issued a white paper on how marketers could cooperate, but there’s no evidence any marketers have voluntarily come forward.

Continue reading at AdAge.com