'Fearless Girl' takes Best of Show for McCann at 45th Annual One Show
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The Best of Discipline for Branded Entertainment went to “Beyond Money” for Banco Santander by MRM//McCann. Best of Discipline for Design went to “The Lioness Crest” for Nike by Wieden & Kennedy Amsterdam, Mindshare and New Amsterdam. “Immunity Charm” for the Ministry of Public Health, Afghanistan by McCann Worldgroup India, McCann Health, Dehli and McCann Health Global won for Health, Wellness & Pharma.
“Pedigree Selfie STIX Clip” for Mars by Colenso BBDO won Best of Discipline for Intellectual Property, as well as for Mobile. Best of Discipline in Moving Image Craft went to “Ostrich” for Samsung by MPC, MJZ and Leo Burnett Chicago. Clemenger BBDO took home Best in Discipline for Public Relations for “Give Registry,” for Myer. “Green Light Run” for adidas Japan by TBWAHakuhodo and Tohokushinsha Film Corporation won in Responsive Environments.
David Miami’s “Google Home of The Whopper” for Burger King won Best of Discipline for Cross-Platform, and Saatchi & Saatchi New York’s “It’s a Tide Ad” for Procter & Gamble won for Film.
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