Aug
18
Fear of Preroll Ads Eases
Posted in: UncategorizedLONDON (AdAge.com) — The perils of preroll appear to have been vastly overstated, according to research by Jupiter, which suggests audience loss as a direct result of prerolls could be as little as 5%. The figure comes as the research firm releases a major European report about online video and in-stream video advertising.
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