Fear Not the Feedback

Category: Beyond Madison Avenue
Summary: As creatives, we put ourselves out there every day. From feedback to criticism to having to make something pop a little more, it’s draining. But you and I know it’s part of the process. Without revisions and changes, the work can’t be approved. Without approval, there’s no publication, and without proof you have no portfolio. So how do you deal with feedback?

Prepare for it; make peace with the fact that it’s part of working in advertising. Don’t take it personally and allow time for the back-and-forth dance you’ll have with the client.

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