Hasta La Creative!

While the gay rights movement has clearly made major strides in the United States over the past several years, the transsexual community hasn’t received as much attention from the press.

For that reason, the new campaign marking a collaboration between FCB Toronto and advocacy group PFLAG (Parents, Families and Friends of Lesbians and Gays) Canada is significant. As FCB Toronto CCO Robin Heisey writes in the release:

“Transgender issues are often overlooked in today’s society and sometimes not fully recognized within the LGBT community.”

The campaign is both thorough and challenging. Here’s the first TV spot:

A second spot and other elements after the jump.

continued…

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