FCB Names Karin Onsager-Birch West Coast Creative Chief
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Interpublic’s FCB has named Karin Onsager-Birch as the new chief creative officer of the agency’s San Francisco and Los Angeles outposts.
The West Coast slot had been vacant since Eric Springer left the post last summer. Ms. Onsager-Birch’s appointment follows the recent hire of a new chief creative, Eric Cosper, for the agency’s New York office, FCB Garfinkel.
Dominic Whittles, CEO of FCB West, which includes the San Francisco and Los Angeles offices, said that Ms. Onsager-Birch was chosen because her “leadership style is substantive and direct, she’s open minded and solution-oriented, she’s clear about her point of view and very forthright.” He added that given her tenure overseas, Ms. Onsager-Birch has global experience that “allows her to draw on a much larger source code of information.”
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