FCB Garfinkel Picks Up Vonage Business
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The voice-over-IP service Vonage has named FCB Garfinkel in New York as its new agency of record, three months after parting ways with J. Walter Thompson. FCB Garfinkel had already created a TV and digital campaign for Vonage, themed “Home Phone. Anywhere,” promoting a service that allows iPhone and Android smartphones to send and receive calls over wifi or data connections.
The creative shop will next focus on developing brand strategy and business-to-business marketing, particularly businesses transitioning into the cloud.
“We’re excited to be working with FCB to build on the incredibly high awareness of the Vonage brand and extend the brand into business markets,” Vonage Chief Operating Officer Joe Redling said in a statement. “Ultimately, consumers and businesses should view Vonage as one company, united under a single brand that provides communications solutions to multiple customer segments so they can communicate anytime, anywhere, from any device.”
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