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FCB Chicago has won the pitch for a Nestle corporate brand assignment after a review, according to people familiar with the process.

The company launched a pitch earlier this year after it sent out a request for proposal to agencies for a corporate brand assignment. The goal, according to the RFP, was to change consumer perception of Nestle from a “trusted chocolate company” to a “recognized and trusted food and beverage, nutrition, health and wellness company.”

The scope of the assignment was domestic, according to the RFP, and asked agencies to develop a “big idea,” along with four TV executions for the Nestle corporate brand. The focus is on Nesquik, Gerber, Outshine and Pure Life. It’s not clear when a campaign will launch.

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