May
13
FCB Chicago Picks Up More A-B InBev Work with Ritas, MixxTail
Posted in: Uncategorized
FCB Chicago has picked up more work from A-B InBev, a marketer the agency first brought in at the beginning of the year.
The Interpublic agency now will be handling work for the Ritas brands, along with MixxTail. The agency two months ago picked up Bud Light Lime’s summer push. It picked up the Michelob Ultra account, which is handled out of its Chicago and Toronto offices, in January.
The company confirmed the move, but called them “projects,” though executives familiar with the matter said that the agency will handle work for the brands for 2015 and 2016. FCB referred calls to the client.
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