Jun
13
Fathers’ Media Habits? Surf Web, Play Video Games
Posted in: Uncategorized
NEW YORK (AdAge.com) — "What about Dad?" is a question more marketers should be asking, according to a new study of fathers and their media consumption habits from WPP Group's MindShare. The study says that the changing roles of the 66 million dads in the U.S represent a "curious marketing blind spot," since dads exert massive influence in purchase decisions for household categories such as automotive, home improvement, consumer electronics and insurance.
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