Fast-Growing Topgolf Expects to More Than Quadruple Visits in Just Three Years
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For many, golf conjures images of expansive green vistas, chirping birds and buttoned-up business types. Topgolf has reimagined the sport, injecting youth, neon lights and plenty of big-screen TVs.
The company’s Austin, Texas, facility spans 65,000 square feet and three stories — and young men and women are flocking to it. It’s just one of 24 U.S. locations in states including Texas, Virginia and Illinois that blend a staid sport and a raucous sports bar. The 15-year-old chain is trying to shed golf’s elitist image by making it accessible to the masses — particularly new, younger masses.
Like a normal driving range, it’s cheaper and quicker than playing an 18-hole round, requires no equipment of your own and is easy enough for first-time players to grasp. But Topgolf has also added microchipped balls and field targets to deliver a new competitive element. Hitting stalls have lounges, TVs and table service, so guests can hang out with family and friends.
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