'Fast Doesn't Happen by Accident': Watch Nike's New Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Carl’s Jr.’s and Hardee’s brag about having the “biggest chicken breasts in fast food” (Maureen Morrison has the backstory on the campaign here), while McDonald’s promotes the inclusion of a Pokmon toy in its Happy Meals. (Read Maureen’s post about the Twittersphere’s reaction to Happy, the new Happy Meal ambassador, right over here.) And Nike shows off the sort of lab testing that went into creating its new Air Zoom Pegasus 31 running shoes in a spot with the tagline “Fast doesn’t happen by accident” and a soundtrack by The Kills (the 2011 single “DNA”).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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