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British fashion brand Jigsaw is best-known as a favorite of upscale, posh customers like the Duchess of Cambridge. But in a country still deeply riven by Brexit, the brand is taking a strongly pro-diversity, pro-immigration stance in a new campaign that includes a takeover of London’s Oxford Circus tube station.

Jigsaw’s Autumn/Winter campaign features the tagline “Heart Immigration,” includes a “mainfesto” that points out how “British style isn’t 100 per cent British” and highlights how important immigration is to its business.

“As a clothing brand, we couldn’t do what we do if people weren’t free to move around,” an ad says. “Without immigration, we’d be selling potato sacks.”

Continue reading at AdAge.com