Hasta La Creative!

U.K.-based global luxury fashion retailer Farfetch forecasts sales of $500 million this year, up from $300 million in 2014. In March the business — which takes 30% of its orders from the U.S. — closed an $86 million funding round, securing cash to boost global expansion.

Founded in 2008 by Portuguese entrepreneur Jos Neves, Farfetch provides online access to a network of more than 300 boutiques, with customers in 180 countries. Farfetch doesn’t need its own inventory — but it does need state-of-the-art technology to keep up with stock around the world.

Stephanie Horton is the CMO charged with creating a unique brand for Farfetch, differentiating it from rivals such as Net a Porter — which recently agreed to a merger with Yoox and launched its own social media shopping portal, the Net Set — and Vogue, which is set to launch its own global e-commerce site, Style.com.

Continue reading at AdAge.com