Jun
17
Fans Are Your Brand’s Greatest Asset If You Can Spark an Emotional Connection
Posted in: UncategorizedEditor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Christina Wootton of Roblox describes the success of a virtual experience that builds off an authentic connection with a subset of dedicated users–and how connections like that can expand your…
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