Hasta La Creative!

All agencies know what it’s like to get that phone call: the one with bad news on the other end telling you a big account is walking out the door. 

That’s what Fallon went through today when General Motors informed the shop that after three years, it was being replaced by a trio of Interpublic Group of Cos.’ shops: Hill Holliday in Boston, Campbell Ewald in Detroit and Lowe. Together, they form an offering dubbed "Rogue." 

In explaining the automaker’s decision to staff, Mike Buchner, CEO at the Publicis Groupe-owned agency in Minneapolis, said it was undeserved and defended the agency’s work. General Motors declined to comment on the memo. 

Continue reading at AdAge.com