Hasta La Creative!

Japan’s All Nippon Airways has come under fire for an ad that some found off-putting and even racist: It depicted a Japanese actor dressed up as a foreigner, wearing a big rubber nose and blond wig.

The blunder might be a lesson for Japanese companies and agencies preparing for the international spotlight of the 2020 Tokyo Olympics — especially since the ANA ad was created by Japan’s increasingly international Dentsu, and because it isn’t the only commercial to caricature foreigners that way.

ANA’s ad drew more press than most, with Time’s news website referring to it as “whiteface” in a headline. The airline quickly apologized, said it meant no offense and revamped the ad.

Continue reading at AdAge.com