Hasta La Creative!

There’s still a small part of me that sees the value in awards shows. But boy, it’s getting really hard to defend this type of shit:

J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company’s ad agency, Saatchi & Saatchi.

The purported ad, which surfaced on the Internet after winning a prestigious international advertising award at Cannes this past weekend, shows two teenagers in their own bedrooms stripping down to their underwear and then timing themselves as they race to put on their clothes. All this is done in preparation for the boy and girl to hang out in her basement while her mother is upstairs.

The ad in question:

I’m sure there’s a proper method to recognize advertising and marketing concepts that transcend the norm; I just don’t know that awards shows are that method anymore.