May
03
Fairtrade Belgium: 67 cents
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Fairtrade Belgium
A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”
Advertising Agency:Proximity BBDO, Brussels, Belgium
Creative Director:Raf De Smet, Klaartje Galle
Art Director:Mathijs Bettens, Sebastiaan Dessaux
Copywriter:Bjorn Blockx
Graphic Design:François Radermecker
Strategic Planner:Kendy Smits
Account team:Eva Maes, Taraneh Ataï Kachoui
Production Company:Static Films
Producer:Patrick Schepers
Director:Jeroen Willekens
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