Hasta La Creative!

The Pepsi-Kendall Jenner ad fiasco was barely a few hours old when some people at ad agencies targeted a culprit: Pepsi used an in-house shop, which in the eyes of many led to the marketing mishap.

The criticism was particularly sharp on a Reddit thread dedicated to the ad. “In-house just doesn’t cut it, as there are too few people in the chain saying ‘no.’ Advertisers clearly don’t have the self-discipline,” a self-described creative from New York stated. “In-house creative directors are jaded, tired old-timers who simply want to get paid and go home.”

But the issue is a little more nuanced and complex than that.

Continue reading at AdAge.com