Facebook’s Unloved Right-Rail Desktop Ads Finally Get a Facelift
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Facebook is making an update to its ads on the right-hand rail of desktop screens: they will be bigger, but there will be fewer of them.
It’s a facelift with the potential to make right rail ads — known for lower click-through rates and a boxy, text-heavy format — more lucrative for Facebook. The new ads will be a little more than twice the size of the current rendition and sized in the same proportion as news feed ads so that marketers can use the same images in both, which they weren’t previously able to do.
While the right rail itself won’t get bigger, ad images will soon span most of the width of it to be more visually impactful, while previously they had taken up less than half. Where current users see seven right-rail ads (at the higher end of the range), they will soon see about three. Where they see three of them, they will see one or two.
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