Hasta La Creative!

“We have a lot of data,” said Tim Campos, Facebook’s chief information officer. It was an understatement; Facebook has unprecedented scores of it.

Mr. Campos and Joe Sullivan, the company’s chief security officer, discussed how the company balances leveraging this data for advertising and keeping it secure at Ad Age’s Data Conference today. “We have very personal information,” Mr. Campos said. “And therefore, it’s our responsibility to be good stewards of it.” That means the company uses its data strategically, not comprehensively, he added.

That said, the two acknowledged that the company made “mistakes,” including its much-publicized user experiment.

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