Jul
20
Facebook's Subscription Plan Gives Publishers Hope at Last
Posted in: Uncategorized
Credit: Illustration by Tam Nguyen/Ad Age
Facebook’s plan to let publishers sell subscriptions on its platform is renewing some of its media partners’ optimism about their future together.
Campbell Brown, head of news partnerships at Facebook, confirmed at an industry event this week that the social network will let publishers set up paywalls on the content they publish using Instant Articles, which let Facebook users read without actually visiting publishers’ sites.
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