Facebook's Mobile Ad Revenue Soars to $2.9 Billion
Posted in: UncategorizedMany digital media companies have seen their ad revenues decline as their audiences have shifted to smaller screens. Not Facebook.
Three years after the social network started running ads on its mobile properties, mobile advertising accounted for 76% of Facebook’s $3.8 billion in second-quarter advertising revenue, which was up 43% year-over-year. Facebook may have started as a desktop site, but it’s become a mobile company from a business and product perspective as it continues to grow its audience, particularly on mobile.
“This quarter was our fastest community growth we’ve had in two years,” said Facebook’s COO Sheryl Sandberg in an interview with Ad Age before the company’s earnings call on Wednesday afternoon.
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